About

MY STORY
I have been designing for over 6 years across various industries.
During 2017-19, I founded my own lingerie brand BRACODE. My role is to manage the entire design, marketing and the whole company operation. The 2 years startup life has reinforced my problem solving and self-learning skills. Most importantly, I have learnt to take failure in my stride.
Working in start-up environment provided me the opportunity to explore the scope of work beyond design. I found myself fascinated by creating pleasant experience, and surprisingly excited when receiving a positive user feedback.
Design is not only making things look pretty or presentable. It is about creating a solution for people.