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CLIENT

Bla Bla Bra

INDUSTRY

OVERVIEW

Bla Bla Bra is a lingerie brand that is renowned for its playful and stylish design. Bras and panties are no longer an ordinary garment being covered. They are fashion items as well. 

Lingerie

MY ROLE

TARGET CUSTOMER

Product Design

Ladies aged 18-30 who pursue fashionable underwear.

SS17 Athleisure Lingerie Collection

APPROACH

1

Strappy back for mix & match with outerwear

3

Longlined design and 4x4 hook & eye to improve stability

2

Sporty style with sharp color contrast 

4

Fishnet powernet in the centre front panel to enhance the element of activewear