baby clothing (sheep).jpg

CLIENT

Baby Ginger

OVERVIEW

Baby Ginger is a Hong Kong brand that offers own designed baby clothing. 

INDUSTRY

Baby Clothing

TARGET CUSTOMER

Aged 25-45 mothers with 0-12 months infants 

Baby Clothing Pattern Development

APPROACH

1

Soft and uni-sex color tone for both baby boys and baby girls

3

Popular animal patterns, i.e.  sheep and elephant

2

Hand drawing style to create the feeling of childhood

4

Cotton knitted fabric to provide softness and elasticity