CLIENT
Baby Ginger
OVERVIEW
Baby Ginger is a Hong Kong brand that offers own designed baby clothing.
INDUSTRY
Baby Clothing
TARGET CUSTOMER
Aged 25-45 mothers with 0-12 months infants
Baby Clothing Pattern Development
APPROACH
1
Soft and uni-sex color tone for both baby boys and baby girls
3
Popular animal patterns, i.e. sheep and elephant
2
Hand drawing style to create the feeling of childhood
4
Cotton knitted fabric to provide softness and elasticity
