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CLIENT

Bla Bla Bra

OVERVIEW

Bla Bla Bra is a lingerie brand that is renowned for its playful and stylish design. Bras and panties are no longer an ordinary garment being covered. They are fashion items as well. 

INDUSTRY

Lingerie

MY ROLE

Product Design

TARGET CUSTOMER

Ladies aged 18-30 who pursue fashionable underwear.

FW17 Christmas Collection

APPROACH

1

Red and white color combination to address the Christmas mood

3

White ball trimming on neck and hem

2

Cholker design increase sexiness

4

Red mesh in geometric pattern to create see-through effect

5

Ribbon bow in the centre front to address the festive mood