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CLIENT

OVERVIEW

Little Beanstalk

Little Beanstalk was primarily focused on a re-design online store. They need a visual refresh, greater flexibility for their content, and a website that perform basic core e-commerce features.

www.littlebeanstalk.com.hk

INDUSTRY

Baby Clothing

TARGET CUSTOMER

MY ROLE

Mothers with 0-24 months babies

Website Design, Product Design, Social Media Coordination

APPROACH

1

Soft color tone to give a warm and sweet feeling

3

Clear product categories to optimise the browsing experience

2

Friendly and simple round shape fonts

4

Desktop and mobile version optimisation 

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MOBILE FRIENDLY

Meet the increasing needs on mobile shopping

PRODUCT & PACKAGING DESIGN

1

Print Pattern Design

The company planned to revamp their current waterproof mat with a new brand name "Baby Ginger" and I was responsible for the pattern design. Since the waterproof mat is targeted for children aged 0-4, cartoon graphics are adopted.

2

Packaging Redesign

Their existing packaging is a "hanging snap lock box" and they would like to upgrade it into a gift box under a controlled budget. Therefore, a "lid & base box" is used. 

Before

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After

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MARKETING

1

Social Media Content Creation

include graphics, copywriting, video

2

Collaborations with KOLs

3

Blog Post

Each blog post contains educational content which can help to build the brand reputation and can help to appear more trustworthy to the potential clients.

4

Increase Facebook Page Followers

Administered marketing operations and advertisement campaigns that
eventually generated 400% increase in facebook page followers in 2
months.

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