CLIENT
OVERVIEW
Little Beanstalk
Little Beanstalk was primarily focused on a re-design online store. They need a visual refresh, greater flexibility for their content, and a website that perform basic core e-commerce features.
www.littlebeanstalk.com.hk
INDUSTRY
Baby Clothing
TARGET CUSTOMER
MY ROLE
Mothers with 0-24 months babies
Website Design, Product Design, Social Media Coordination
APPROACH
1
Soft color tone to give a warm and sweet feeling
3
Clear product categories to optimise the browsing experience
2
Friendly and simple round shape fonts
4
Desktop and mobile version optimisation
MOBILE FRIENDLY
Meet the increasing needs on mobile shopping
PRODUCT & PACKAGING DESIGN
1
Print Pattern Design
The company planned to revamp their current waterproof mat with a new brand name "Baby Ginger" and I was responsible for the pattern design. Since the waterproof mat is targeted for children aged 0-4, cartoon graphics are adopted.
2
Packaging Redesign
Their existing packaging is a "hanging snap lock box" and they would like to upgrade it into a gift box under a controlled budget. Therefore, a "lid & base box" is used.
Before
After
MARKETING
1
Social Media Content Creation
include graphics, copywriting, video
2
Collaborations with KOLs
3
Blog Post
Each blog post contains educational content which can help to build the brand reputation and can help to appear more trustworthy to the potential clients.
4
Increase Facebook Page Followers
Administered marketing operations and advertisement campaigns that
eventually generated 400% increase in facebook page followers in 2
months.
